Alicante, while proud of its roots and traditions, is very much influenced by other cultures and nationalities. It is not as old-fashioned or as quaint as other cities in Spain but it definitely has character. Even though thousands of tourists flock to the beaches of Alicante every summer it has failed, unlike other beach resorts in this area (Benidorm, for example) to let tourism ruin its beauty! It has something to offer everybody, whether you enjoy basking in the glorious sunshine, visiting museums, castles or the old quarter. If shopping or a glamorous nightlife is what you´re after then Alicante is also the place for you! The only downside is that it can be difficult to speak Spanish here! Strange as it may sound, everyone seems to speak English!
Every year Alicante celebrates the arrival of the summer with the Bonfires of San Juan. The Bonfires of San Juan is a truly spectacular event in which the people from Alicante and its surrounding areas take to the streets of Alicante in their droves in order to ring in the summer in the only way they know how – with a party. Las Hogueras is a celebration of music, colour, art, fireworks and extravagance which only Spaniards can pull off with such class!